I would like to recommend a book: Amusing Ourselves to Death – Public Discourse in the Age of Show Business by Neil Postman. Those of you who have been around me at all in recent days have probably heard me talk about it. I’ve read it twice in the past month, and I’ll more than likely pick it up again in the near future. Although much has changed since it was first published in 1985, it is still relevant to, and even prophetic about the days we live in now.
The basic premise of the book is that the television has replaced the printed word as the dominant means of public discourse in American society, and that television does a significantly inferior job of presenting important information in a coherent, intelligent way than the printed word does. Furthermore, all media have biases to which they lend themselves to being used for. Television’s bias is to present all subject matter as entertainment, which is dangerous when the subject matter being presented is of any importance. Postman explains how serious subject matter – specifically religion, politics and education – are cheapened when presented on television because the subject matter must be entertaining in order for an audience to have any interest in watching it.
This book is too good for you not to read it. Just like all cigarette cartons come with the Surgeon General’s warning that cigarettes cause cancer, I think all televisions should come with this book.
Here are some quotes to whet your appetite even further:
Introduce speed of light transmission of images and you make a cultural revolution…..Here is ideology without words, and all the more powerful for their absence. All that is required to make it stick is a population that devoutly believes in the inevitability of progress.
In television teaching, perplexity is a superhighway to low ratings. A perplexed learner is a learner who will turn to another station. This means that there must be nothing that has to be remembered, studied, applied or, worst of all, endured. It is assumed that any information, story or idea can be made immediately accessible, since the contentment, not the growth, of the learner is paramount.
And in an election year, I find this quote to be particularly relevant:
Show business is not entirely without an idea of excellence, but its main business is to please the crowd, and its principal instrument is artifice. If politics is like show business, then the idea is not to pursue excellence, clarity or honesty but to appear as if you are, which is another matter altogether. And what the other matter is can be expressed in one word: advertising.
In this election year, if you are considering donating money to a candidate’s campaign, I would ask you to reconsider. Instead, why don’t you use that money to buy multiple copies of Amusing Ourselves to Death and give them to your friends. Why? Because when you donate to a political candidate, your money is more than likely going to be used to fund the proliferation of your candidate’s image, (including production of expensive television advertisements) which is ultimately irrelevant to the direction of our country and its relationship to the rest of the world. If the American public realized how their beloved televisions have turned political discussion into the incoherent freak show that it is, we might have enough angry citizens to actually get some real progress made. (Whatever that means.)
But seriously. Do yourself a favor and read this book. You can borrow mine. Heck, I might even buy one for you.